FORD NAMED BEST OVERALL TRUCK BRAND IN 2015 KELLEY BLUE BOOK BRAND IMAGE AWARDS
We are all about the awards these days! Last week we told you about our very own Derek Watson winning the Employee Excellence Award and here we are again this week talking about another award.
Ford claims Best Overall Truck Brand in the 2015 Kelley Blue Book Brand Image Awards – the latest accolade for the brand that introduced the toughest, smartest, most capable and efficient F-150 ever. The 2015 Brand Image Award winners are based on annual new-car buyer perception data. The Kelley Blue Book Brand Image Award recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.
This is the second consecutive year and the sixth time in seven years Ford has captured the award. Along with the all-new 2015 F-150, truck shoppers’ favorable perceptions of Ford Super Duty F-250 and F-350 helped Ford clinch the award.