COCA-COLA BEGINS EPIC CROSS-COUNTRY ROAD TRIP IN CUSTOMIZED 2017 FORD ESCAPE
Two classic all-American brands are joining forces to wrap up summer with the most American of journeys – a cross-country road trip.
Behind the wheel of a customized 2017 Ford Escape, the Coca-Cola Journey™ departed from Coca-Cola headquarters in Atlanta today to begin a 4,000-mile, 20-plus-stop adventure across the United States. The tour is scheduled to land in Los Angeles on Oct. 5.
The Ford Escape, wearing a Coca-Cola Red exterior and #JourneyXJourney social media hashtag, is being trailed by a similarly outfitted Coca-Cola Journey branded motorhome serving as a mobile brand publishing HQ. During the trip, team from the 40-foot motorhome will post to various social media channels and interact with consumers, exploring passions ingrained in Coca-Cola’s DNA such as innovation, food, sports, music and culture.
The small SUV – with modifications by Motor City Solutions in suburban Detroit – includes a custom-fitted cooler in the rear cargo area.